Plannerzone is a network of thoughtful professionals that explores new ways to bring real-life experiences of consumers to light to create more insightful branding and messaging strategies.
We use the term "network" because we pull together some of the most talented resources available to the art of marketing, branding, and communications strategy.
We routinely draw from a broad group of strategists, psychologists, sociologists, creativity specialists, designers, qualitative and quantitative researchers, producers, and videographers to develop and report consumer insights that drive brand strategy.
WHO FAILED TO UNDERSTAND YOUR BUSINESS?
For every job, we acquire the knowledge necessary to understand the business problem at hand.
Our ability to quickly absorb business models and structures puts us in the best position to lead an informed discussion with any customer or consumer.
CAN YOU RECALL A RESEARCHER WHO JUST COULD NOT MAKE
A PERSONAL CONNECTION?
Our communications and listening skills create a unique opportunity for individuals to open up and tell their stories. We know how to ask a question (and ask it again, if need be) to get to the real answer. We know how to shut up and listen. We approach every project with a completely open mind. Everyone loves a good listener.
In a world of brand advocates,
we are people advocates.
30 YEARS OF CLIENTS
Over the years, Plannerzone has worked with many major advertising agencies including J.W. Thompson, R/GA, Saatchi, BBDO, DDB, CDM, Wieden + Kennedy, Mother London, Digitas, McGarry Bowen, and Ogilvy & Mather.
Corporate clients have included Apple, Nike, Jordan, The New York Times, Toyota, Dell, Proctor & Gamble, Ameriprise, 3M, RBC, New York Life, Fidelity, Hasbro, NYSE, Merrill Lynch, Biogen Idec, United Healthcare, Guardian Insurance, and Aflac.
Over a thirty-year career that spans advertising and consulting, Earl has been lucky enough to work in most of the industries represented in the US SIC. From spray starch, to tortuous anatomy, Earl has been digging into the thoughts and feeling that drive human behaviour. He is widely recognized for his unique interview skills and strategic insights.
Pamela gives new meaning to the phrase serial entrepreneur. Over her career, she created a gourmet salad dressing business, co-founded and led the marketing of a regional fast-casual franchise, became a 5 star eBay seller, and established herself as a respected luxury real estate broker. Her breadth of experience gives her a unique perspective sales funnels and customer journeys.