You don’t need a weather man to know which way the wind blows.
Bob Dylan
The line is likely more fitting today than when recorded in 1965. We all know the bad things have happened recently, and we share that uncomfortable feeling that it’s going to get worse before it gets better.
The real question is, what are you going to do about it? How have recent events affected your customers’ perspectives on your brand(s)? How will a most unpredictable future change what exists snow? How should you pivot to protect your brand from the winds of change?
The answer is simple. You must get inside the hearts and minds of your customers. While your brand has always needed to do consumer insight research, it even more important today because there is a storm upon us, unlike any seen in our lifetimes. People's behavior is changing. This changes are being driven by constellation of emotions you need to understand if your is to survive.
Several years ago, Plannerzone adopted the motto, “In a word of brand advocates, we are people advocates.” The words are still valid today. My job is to help you understand the desires, the feelings, the values, the hopes, and the fears that cause real people in the real world to do the things they do. Whether online, on the phone, or a commercial platform, I can guide you on a journey into the hearts and minds of your customers and give you the insight needed to chart a new course for your brand.
If your unsure what to do, Plannerzone can help.
Quantitative research can tell you what people are doing, but it can’t tell you why they are doing it. The only way to get to the why behind someone’s actions is to have a profoundly empathetic conversation with that person. A conversation that makes it safe for that person to tell their personal story, complete with all the emotion they feel. Creating that safe personal environment is hard enough when done in person. It is even more challenging when done remotely—where the fourth wall imposed by technology creates a barrier to personal interaction.
