One of our favorite tools for exploring consumer experience is co-creation events. We invite large groups of people who share a common circumstance or experience, for example, a disease state, a specific life stage, or specific product ownership. We divide the groups into teams and ask them to build physical maps that symbolically describe their collective experiences.
Today, co-creation can be managed through Zoom events and creative tools like BeFunky.
Digital Collage built on BeFunky.com.
D&D in-home Ethnography.
Few things are as revealing as having your customer take you by the hand and lead you through a day in her life. If you think about it, almost all work going forward will be ethnographic. When we research people digitally, we are researching the spaces they live and work.
An iPhone ethnography can be as revealing as an in-person ethnography. The real difference is who is holding the camera.
Facetime mobile self-lead ethnography.
We bring teams of customers or employees together to build customer journey maps. The detailed examination of the customer journey leads to insights into improving the sales experience and the brand relationship.
This work is easily translated into the digital space where teams can use online tools like Stormboard to build digital maps from remote locations.
Customer journey map built on Stormboard.com.
Website UX lab study.
UX design testing is critical to optimize the usability of your site or your apps. Work that was originally performed in person with elaborate monitor and camera setups is now easily performed across the web using apps like UserZoom. Here you test users in their spaces and on their devices. All you need is a good interviewer who knows how to ask a question in an unbiased way.
Userzoom remote UX interview.
Everybody likes to complain about focus groups, but the truth is they are fast, easy, and usually cheap. We think the transition to “Zoom” groups will make them faster, easier, and probably cheaper. Putting tools like PicMonkey and BeFunky to work as creative exercises can get you to valuable insights even if you are not in the room.
Zoom Discussion Group.
Personal journey story telling using PicMonkey.com.