POINTS OF INTEREST #33

February 3rd, 2017 
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Points of Interest is a weekly recap of ideas and innovations we are following at Plannerzone.

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(Img Via: Heavy)

This week’s round up focuses on  American traditions and pastimes from the famous weather predicting groundhog to cartoon history to the big game on everyone’s mind this week.  Enjoy and stay in touch with us on Twitter (@Plannerzone).

Ever wondered why we even care if Punxsutawney Phil sees his shadow? This informative Pennlive article will tell you all about how the Germans brought this strange weather predicting tradition to the United States.

Shifting to a different set of lovable anthropomorphic creatures—watch this video to find out how cartoon characters ended up wearing gloves.

Would $30 convince you to take the plunge? Swedish documentarians filmed 67 people who had never jumped off a 10m diving board for their reactions, and ultimately if they would jump.

Apparently helmets don’t protect against concussions (only skull fractures). Scientists at Stanford are attempting to find out what kinds of hits and falls cause concussions, and how to prevent them.

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We have discovered your newest Superbowl drinking game. The new Tostitos bag doubles as a breathalyzer; blow on a bag of chips and find out if you’re you’re too drunk to drive. Tostito’s partnered with Uber and MADD to roll out this innovation out for the big game.

 

Bacon_Explosion_preperation_03Wiki of the Week: Bacon Explosion

A Bacon Explosion is a pork dish that consists of bacon wrapped around a filling of spiced sausage and crumbled bacon. The American-football-sized dish is smoked or baked. It became widely known after being posted on the BBQ Addicts blog,  and quickly spread to the mainstream press with numerous stories discussing the dish.In time, the articles began to discuss the Internet “buzz” itself.

 

 

Points of Interest #32

January 27th, 2017 
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Points of Interest is a weekly recap of ideas and innovations we are following at Plannerzone.

(Photo by William Eakin)

(Photo by William Eakin)

As many of you know, Plannerzone world headquarters is based in center city Philadelphia. This Tuesday/Wednesday we had an interesting time getting to work in the midst of protesters, police barricades, drum circles, and both Teresa May and Donald Trump being a block from our office. Despite our colorful neighbors we still made time to bring you some of the most interesting news and links from the past week. Enjoy our roundup on

Smart things come in small packages. (That’s the phrase right?) If you’re talking about bumblebees it is. Scientist Lars Chittka has been doing research on insects to test their counting and learning skills. Bees are better known for honey than for being brainy bugs, but it turns out they’re brilliant.

The battle of the social media networks continues. Watch out Facebook, Snapchat may be closing in with three times the amount of projected ad spending for 2016.

This article on “Algorithmic Life” is a long (but essential) read on the profits and perils behind the hidden machinery of modern life. Algorithms do more than merely shape our spending, entertainment, health and social lives—as though that weren’t enough—they also fundamentally change our expectations of how the world should work.

(Img Via Marketing Land)

(Img Via Marketing Land)

Twitch isn’t just a sudden convulsive movement anymore, it is another outlet for hyper-sharers to interact with a live audience and stream their daily life. It is most popular with gamers but its popularity is encouraging content marketers to brainstorm new ways to be seen on the platform.

Binging carrots to help your eyes after late nights with lots of screen time? Apple’s solution is a night shift mode for Mac. First seen on iPhone, the feature is currently in beta for laptops.

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Wiki of the Week: Toynbee Tiles

The Toynbee tiles (also called Toynbee plaques) are messages of unknown origin found embedded in asphalt of streets in about two dozen major cities in the United States and four South American cities. Since the 1980s, several hundred tiles have been discovered. They are generally about the size of an American license plate (roughly 30 cm by 15 cm), but sometimes considerably larger.

 

Points of Interest #31

January 20th, 2017 
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Points of Interest is a weekly recap of ideas and innovations we are following at Plannerzone

Life without the Scottie Dog is no life at all #ImWithHim

Life without the Scottie Dog is no life at all #ImWithHim (Image Via: Bustle)

This week we looked at fast-growing trends among U.S. consumers, whether they be in tablet ownership or the world stuffed-crust pizza (an enviable pairing). We also took a test to see if we have the skills to work as an intelligence analyst for the RAF (spoiler: we do).
Enjoy this week’s roundup, and stay in touch with us on Twitter (@Plannerzone).

Monopoly as we know it is ending. Hasbro is letting the internet choose between 56 new tokens—including the current set—to pick the eight tokens that will remain. Do your duty for your country, Vote Here.

Pew Research recently shared insights on the adoption of smartphones, broadband, and other connected technologies among American adults. They also provide several fact sheets with great resources to help you stay on top of tech trends.

Image Via: Royal Air Force

(Image Via: Royal Air Force)

You could be a future intelligence officer, if you’re a UK citizen of course. The Royal Air Force is using a new online game called ‘Sound Skills.’ The site delivers different auditory scenarios to create an immersive 3D experience, and test a candidate’s ability to pick out meaningful information from a noisy crowd. It turns out we’ve got the chops to be an intelligence analyst—try to beat our score of 74%.

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(Image Via: Bloomberg)

Got Milk Cheese? You could say stuffed crust pizza started it all, and America hasn’t looked back since. While dairy preferences have grown more fragmented, the charm of cheese remains as strong as ever. In fact, it has increased dramatically, especially in the artisan cheese category.

Landlords_Game_board_based_on_1924_patent

 

Wikipedia of the Week: The Landlord’s Game
The Landlord’s Game is a board game patented in 1904 by Elizabeth Magie as U.S. Patent 748,626. It is a realty and taxation game, which is considered to be the direct inspiration for the board game Monopoly.

Points of Interest #30

January 13th, 2017 
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Points of Interest is a weekly recap of ideas and innovations we are following at Plannerzone.

Image via: Offers On

Image via: Offers On

A belated happy new year to your friends from Plannerzone—both human and robot alike. In this post, our first weekly round-up of 2017, we take a look at new horizons in ad blocking, robots, live streaming, and the relaunch of (almost) timeless trade characters.

Executives at Japanese firm Fukoku Mutual learn nothing from Westworld and replace 34 employees with IBM’s Watson Explorer AI.

Want to view someone else’s life in 360? Now you can with Periscope (well, if you’re a select partner) and the Insta360 Cam.

The Jolly Green Giant returns from (apparent) adventures abroad to become a little more modern, and promote some new product launches. These new ads might catch your attention but you’ll have to decide if you feel enticed to buy more vegetables. (We speculate that the Giant may have spent some of his vacation time in the uncanny valley.)


In the past few years we’ve done several projects on how Millennials consume, share, and react to media (especially online advertising). Across studies, a pervasive theme has been that traditional interruptive advertising is unlikely to win the hearts and minds of your future customers. Millennials came of age with video games, the Internet, and the emergence of on-demand media (we are, in fact, the advent of binge watching). Audiences value digital media because it empowers them with control over the content. Unfortunately, interruptive ads do exactly the opposite. In an effort to make a more equitable exchange for its audience’s attention, AOL is launching new integrated ad products that dole out free data.

Speaking of attention.  If you’re interested in adding the creativity back into creative briefs check out Faris and Rosie Yakob’s presentation “Beyond Boring Briefs.”

For those of you who missed it, last year we presented tools and techniques for mapping the Millennial path to purchase for financial services at the MRA’s Corporate Researchers Conference. Check it out!

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The PZ melting snowman says “Haw flakes are lit”

Wiki of the Week: Haw Flakes 

Chinese sweets made from the fruit of the Chinese hawthorn. The dark pink candy is usually formed into discs two millimeter thick, and packaged in cylindrical stacks with label art resemblant of Chinese fireworks. Some Chinese people take the flakes with bitter Chinese herbal medicine. Traditionally Haw flakes used to be given to children for the deworming of digestive tract parasites.

Points of Interest #29

October 4th, 2016 
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Points of Interest is a weekly recap of ideas and innovations we are following at Plannerzone.

cake-9

(Image via Colossal)

Architect turned pastry chef? Yes—it’s a decorative and decadent combination that works. If you don’t believe us, look at the boundary-pushing cakes that Ukranian pastry chef Dinara Kasko is turning out.

If you’re interested in something more substanstial, check out another innovative—and definitely unusual—food design. I would gladly pay you Tuesday, for a hamdog today:

In an interview with the Drum Martin Sorrell discusses the migration of advertising dollars to the ‘walled gardens’ of Facebook and Google. He notes that Verizon, with its rapid consumption of advertising platforms like Yahoo and AOL, could become another key player in this space.

 

Since hacking is such a big part of the hit TV show ‘Mr Robot’ the writers put a lot of effort on getting the details right. Find out how hacking your coworkers computer, in the pursuit of donuts, could get you a technical consulting job.

A set of new ads by Sonnet Insurance seeks to align the insurance category (typically linked with difficult negative life experiences) to the positive and ambitious outlook shared by many Millennials. The spots are narrated by Michael J. Fox—what’s not to like.

 

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Wiki of the Week: Garden of Earthly Delights

The Garden of Earthly Delights is the modern title given to a triptych painted by the Early Netherlandish master Hieronymus Bosch, housed in the Museo del Prado in Madrid since 1939. It dates from between 1490 and 1510, when Bosch was between about 40 and 60 years old, and is his best-known and most ambitious surviving work.