Points of Interest #29

October 4th, 2016 
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Points of Interest is a weekly recap of ideas and innovations we are following at Plannerzone.

cake-9

(Image via Colossal)

Architect turned pastry chef? Yes—it’s a decorative and decadent combination that works. If you don’t believe us, look at the boundary-pushing cakes that Ukranian pastry chef Dinara Kasko is turning out.

If you’re interested in something more substanstial, check out another innovative—and definitely unusual—food design. I would gladly pay you Tuesday, for a hamdog today:

In an interview with the Drum Martin Sorrell discusses the migration of advertising dollars to the ‘walled gardens’ of Facebook and Google. He notes that Verizon, with its rapid consumption of advertising platforms like Yahoo and AOL, could become another key player in this space.

 

Since hacking is such a big part of the hit TV show ‘Mr Robot’ the writers put a lot of effort on getting the details right. Find out how hacking your coworkers computer, in the pursuit of donuts, could get you a technical consulting job.

A set of new ads by Sonnet Insurance seeks to align the insurance category (typically linked with difficult negative life experiences) to the positive and ambitious outlook shared by many Millennials. The spots are narrated by Michael J. Fox—what’s not to like.

 

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Wiki of the Week: Garden of Earthly Delights

The Garden of Earthly Delights is the modern title given to a triptych painted by the Early Netherlandish master Hieronymus Bosch, housed in the Museo del Prado in Madrid since 1939. It dates from between 1490 and 1510, when Bosch was between about 40 and 60 years old, and is his best-known and most ambitious surviving work.

 

Points of Interest #27

September 9th, 2016 
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via GIPHY

Like a good neighbor… you know the rest. The popular State Farm jingle might be a specimen of a dying breed. Modern advertising agencies are tending to use snippets of pop songs in place of custom-made ditties . Find out how changes in the music industry and the advertising industry have impacted the songs that get stuck in our heads.

In some areas of the country Uber is replacing, and aiding, municipal mass transit systems. This article focuses on pioneer, Altamonte, FL, who piloted a program in January. These rides are subsidized by the government from 20-25% off depending on locale and destination. Other government officials are interested and inquiring how they can use systems like this to reduce public transit issues in their own cities. 

Did you celebrate National Toilet Paper Day 2 weeks ago? Quilted Northern did and Droga5 helped them create mini pop up stores to draw attention to their Amazon subscription sale. 

Soon your online return woes will be over. Amazon acquired a company called Shoeitr, Inc., last year and is developing a previously filed patent that will allow them to recommend more accurate sizing.

Wouldn’t it be cool to see one of Olivia Pope’s gorgeous coats and actually be able to buy it right from your screen? The tech is almost there but is still missing one piece, read more to see what.

 

hertzoggiesWiki of the Week: Hertzoggie

A Hertzoggie, also known in Afrikaans as a Hertzog Koekie or in English as a Hertzog Cookie, is a jam-filled tartlet or cookie with a coconut topping commonly served on a cup-like pastry base.

Points of Interest #24

August 5th, 2016 
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Points of Interest is a weekly recap of ideas and innovations we are following at Plannerzone.

babyscience

So easy a baby could do it. Image via: Mom Junction

There’s a simple but provocative idea in brand strategy that advertising that doesn’t take place at the point of purchase has to work through memory. This seems intuitively true, and not especially insightful. Yet this simple idea has major implications for how you think about your brand. It points to the role of a brand as a ‘forget me not’ that helps customers to link a certain product or service to a set of established memories. It also suggests that marketers and researchers must focus on understanding the associations attitudes that shape how people remember brands.

Developmental science tells us that babies learn best by imitation. Experiments with babies as young as 11-months show interest in how magic tricks work prove humans are inquisitive by nature. The research says to encourage innovation and creativity we should just let them learn.

There’s good news, you ARE unique. In this article Psychologist Robert Epstein explains that comparing the human brain to a computer is an incorrect metaphor. He also talks about how the social context we experience a memory within makes it unique, as does the remembering or retelling of that experience.

Experience is at the heart of this activation by Tesco’s Finest. The  pop-up wine bar aims to help customers discover new wines and expand their repertoires, building strong associations with the brand values of Tesco’s Finest.

Verizon has expanded its reach into the world of advertising even further by bringing Yahoo into its orbit. The firm is continuing to grow its internet real estate, challenging the Facebook-Google hegemony in online advertising.

Have you ever had to sing one of those camp songs where you take out the a word each time you sing it until you’re just humming? This is how unofficial sponsors will feel over the next month during the 2016 Olympics. If you’re not an official sponsor, forget it, talk about something else or risk being penalized. See how changes to Rule 40 are affecting advertising this year. 

It’s P & G’s third Olympic campaign with the Thank you Mom series. Looks like it may be a winner again. Does it tug at your emotional heartstrings too?

500px-Memory_(game)Wiki of the week: Concentration

Also known as Match Match, Memory, Pelmanism, Shinkei-suijaku, Pexeso or simply Pairs, is a card game in which all of the cards are laid face down on a surface and two cards are flipped face up over each turn. The object of the game is to turn over pairs of matching cards. Concentration can be played with any number of players or as solitaire. It is a particularly good game for young children, though adults may find it challenging and stimulating as well. The scheme is often used in quiz shoes and can be employed as an educational game.

Points of Interest #23

July 29th, 2016 
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Points of Interest is a weekly recap of ideas and innovations we are following at Plannerzone.

kukmamon

Kumamon: So cute you can’t resist

Konrad Lorenz, a Nobel prize winning scientist from 1943 talked about the affection created by looking at babies, i.e. cute science. Japan is known for being the cutest country so it’s no surprise that a scholar from Tokyo Gakugei University has been the driving force behind cute studies. See how Kumamon and Hello Kitty fit into this new field.

The increase in globalization over the last 50 or so years has led to more similar diets for everyone. People are consuming more of the same types of crops and are eating more processed food. See how this could affect the future of our crops.

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George W. Bush, Johnny Carson, Dale Earnhardt, Arnold Palmer, and David Beckham. What do these men have in common? They all have a love of Sharpie markers. Check out a brief overview of how Sharpie became the Kleenex of markers and the amazing art Ethan Murrow has been able to create with them.

See the rare corpse flower  blooming (without the smell) on the NY Botanical Garden’s live feed. It is called the corpse flower due to its odor, which we are told smells like that of a rotting animal.

 

meat-showerWiki of the week: Kentucky Meat Shower

The Kentucky meat shower was an incident where what appeared to be flakes of red meat fell from the sky in a 100 by 50 yard area near Rankin, Bath County, Kentucky, for a period of several minutes on March 3, 1876. Most of the pieces were approximately 5 centimeters square: at least one was 10 centimeters square. The phenomenon was reported by Scientific American, the New York Times and several other publications at the time.

Points of Interest #20

June 20th, 2016 
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Points of Interest is a weekly recap of ideas and innovations we are following at Plannerzone.

Whoops!

If at first you don’t succeed . . . keep spell checking until you do succeed. This motivational motto has been slightly updated for Adidas, which managed to alienate an entire country of soccer fans by misspelling ‘Colombia in its ads. I think the lesson here is that it’s also important for brands to plan what ‘not to do’ when they communicate with an audience. Successful presidential campaigns often conduct post-mortems on past candidates to identify, and hopefully prevent, committing the same mistakes. Brands could do the same by creating an archive of marketing gaffes and misses from competitors, and putting failsafes in place to prevent them.

At Plannerzone I sometimes describe these as “blue bandaids.” In food service, it’s best practice to wear a conspicuous bandage (usually blue) to minimize the chance of someone’s meal getting garnished with a bandaid. Brands should adopt a similar approach to preventing negative customer experiences. More on this in an upcoming post.

While you’re building out your strategy toolkit, I recommend reading this insightful article by Faris Yakob on the fading boundaries between traditional silos of media, technology, and advertising.

CURIOUS CAT WITH PROSECCO

I CAN HAZ PROSECCO ?

It’s hard (nearly impossible) for me not to include a post that starts with the “emergence of the cat cafe trend.”

Now the Denver Cat Company is trying its hand at bars. No word on whether or not they will serve a meat based beer

If you prefer less porterhouse in your porter you can check out this new app from San Pellegrino. When people enter their destination, this mapping app points out nearby sites that bring feelings of “delight and fun.” I’m trying out the app this week. I wonder if it tells you where to buy San Pellegrino along the way. Fizz for flaneurs.

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Wiki of the week: Lebron James 

“James has won three NBA championships (2012, 2013, 2016), four NBA Most Valuable Player Awards (2009, 2010, 2012, 2013), three NBA Finals MVP Awards (2012, 2013, 2016), two Olympic gold medals (2008, 2012), an NBA scoring title (2008), and the NBA Rookie of the Year Award (2004).”

After a spectacular finish in Game 7, here’s what the internet will be doing all week: