Points of Interest is a recap of ideas and innovations we are following at Plannerzone.
Last week the Plannerzone team got to share in some innovative ideas and new perspectives at PSFK 2016. The conference has become an annual ritual for us, and a great time to find inspiration for our consumer insights work.
At PSFK 2016 I was very impressed by T-Brand Studio, the brand marketing unit of the New York Times. For the past several years I’ve been hearing that content marketing is the most important trend in the advertising industry. I think this is largely true, but I worry that the overuse of the term risks turning into another lukewarm buzzword. That is to say, the next ‘snackable big data on transmedia.’ I was inspired, and pleasantly surprised, by the projects coming out of T-Brand Studio. You can read more about their work, and what it means for the paper’s business model, in this article.
For those of that like baseball and not-too-big data, I recommend this week’s episode of the “What’s The Point.” It follows the writer Ben Lindbergh as he became a general manager of an independent baseball team, the Sonoma Stompers. (Cause they’ll stomp ya like grapes, get it?) Lindbergh applied data analytics to the team’s playing and strategy, with mostly successful results. His experience holds valuable for lessons for anyone who has to tell a story with data. Have a listen: The Stompers Get Stats.
REI’s #OptOutside Campaign was recognized at the One Show for asking customers to reject the shopping mania of Black Friday.
As a coffee fan (read: addict) I’m not sure that serious connoisseurs add cream to their coffee. That being said, this web video from Organic Valley put a funny spin on the third-wave coffee trend:
The first casualty of war are office supplies. Havas and Omnicom Health Group entered into an epic Post-It war.
Wiki of the week: List of buzzwords
Speaking of snackable big data (is it lunchtime yet?) this Wikipedia article will arm you with all of the second rate buzzwords you need for your next slide deck.