Different.
Thinking.

Robin Falkoff

Robin Falkoff brings a brand planning orientation to the team with close to 20 years of experience working in the corporate, supplier and agency sides of the business. She is interested in understanding ways for brands to connect with their consumers. Thus her research focus has been creative exploratories, product development, and ethnographies. Her passion, creativity and enthusiasm come through in her approach to research. She understands the challenges facing brands and consumers today.

Robin employs creative interviewing techniques drawn from her extensive brainstorming toolbox to help consumers articulate their feelings toward creative, product/services and ideas.

Prior to starting ology group:
Robin was SVP, Director of Brand Planning at J. Walter Thompson (where she helped start JWT Digital working on Sun, Merrill Lynch, Warner Lambert and new business) She has also worked at Bozell, D’Arcy, and DDB with companies such as Mattel, Hasbro, Frito Lay and Procter & Gamble.