Points of Interest is a weekly recap of ideas and innovations we are following at Plannerzone.
A belated happy new year to your friends from Plannerzone—both human and robot alike. In this post, our first weekly round-up of 2017, we take a look at new horizons in ad blocking, robots, live streaming, and the relaunch of (almost) timeless trade characters.
Executives at Japanese firm Fukoku Mutual learn nothing from Westworld and replace 34 employees with IBM’s Watson Explorer AI.
Want to view someone else’s life in 360? Now you can with Periscope (well, if you’re a select partner) and the Insta360 Cam.
The Jolly Green Giant returns from (apparent) adventures abroad to become a little more modern, and promote some new product launches. These new ads might catch your attention but you’ll have to decide if you feel enticed to buy more vegetables. (We speculate that the Giant may have spent some of his vacation time in the uncanny valley.)
In the past few years we’ve done several projects on how Millennials consume, share, and react to media (especially online advertising). Across studies, a pervasive theme has been that traditional interruptive advertising is unlikely to win the hearts and minds of your future customers. Millennials came of age with video games, the Internet, and the emergence of on-demand media (we are, in fact, the advent of binge watching). Audiences value digital media because it empowers them with control over the content. Unfortunately, interruptive ads do exactly the opposite. In an effort to make a more equitable exchange for its audience’s attention, AOL is launching new integrated ad products that dole out free data.
Speaking of attention. If you’re interested in adding the creativity back into creative briefs check out Faris and Rosie Yakob’s presentation “Beyond Boring Briefs.”
For those of you who missed it, last year we presented tools and techniques for mapping the Millennial path to purchase for financial services at the MRA’s Corporate Researchers Conference. Check it out!
Wiki of the Week: Haw Flakes
Chinese sweets made from the fruit of the Chinese hawthorn. The dark pink candy is usually formed into discs two millimeter thick, and packaged in cylindrical stacks with label art resemblant of Chinese fireworks. Some Chinese people take the flakes with bitter Chinese herbal medicine. Traditionally Haw flakes used to be given to children for the deworming of digestive tract parasites.